Posts tagged "industry"

Coffee Packing Pouch

A well-packaged product almost always attracts a buyer. The packaging is always an important and a relevant aspect of making a product in any industry.

Be it service or goods industry, packaging is of the essence in order to attract the customers. A good packaging gives all the relevant information about the product. It should include the manufacturing date, expiry date, features, contents, use, manufacturer, and brand, among others. It is what a customer sees first and what makes them buy or not. When we talk about coffee packing, the requirements are practically the same.

First off, it must be air tight in order to keep air from entering the package. Pouches must come in different sizes, considering different people want different quantities of a product. With the right combinations of the packaging material, design, size, combination, font, pattern and so on, the sales could skyrocket. These days, a number of companies are going for customization of pouches so as to lure in more customers.

Sizes and shapes can be made circular, pyramid, triangular, rectangular, and even square, just to name a few. Such pouches could help in prolonging the products’ shelf life, whether it be in liquid or solid form. They could even come in different colors, practically any color you wish to have.

Aside from blocking out air, a good packaging is one that protects products from any weather condition. Also, it protect the product from incurring damages during the transportation from the manufacturer to the consumer.

All that being said, there is no doubt packaging can boost the sales of coffee products. When it is properly contained in a pouch, coffee is sure to last long and attract coffee lovers. They yield higher sales, lower costs of maintenance and better visibility to the consumers.

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Posted by Olga Hartman - April 6, 2013 at 12:42 pm

Categories: Coffee Articles   Tags: , , , , , ,

Q&A: What is the best way to get into the coffee industry?

Question by Chris M: What is the best way to get into the coffee industry?
I want to get into the coffee industry such as a roaster. Is the best bet to just get in with a company and hope to rise from within, or is there specific education that can help you land a job in the production side of coffee?

Best answer:

Answer by taxpayer
What experience and training do you have?

The coffee ‘industry’ goes from planting coffee trees in Brazil to sweeping up the local Starbucks at night. If you want to be a ‘roaster’ you need to contact the companies that do roasting in your area and talk to them.

I’m pretty sure that if you work for a mass production plant you’d start in the warehouse end of the business [loading and unloading trucks] or other manual labor position.

You could work in the quality control end of the business. In which case a college or technical school background would be needed.

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Posted by Coffee Guy - December 1, 2012 at 2:31 pm

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CNBC Story: Coffee industry flourishes during the economic crisis

CNBC Story: Coffee industry flourishes during the economic crisis

Coffee is still a star in the midst of the global economic crisis. It seems as though everyone is cutting back on expenses, but coffee remains to be a luxury that people are not willing to give up.

Take some time to watch this video and find out how the star of your well-loved cup of Joe does not cease to shine.

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Posted by Olga Hartman - March 15, 2012 at 2:06 pm

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